Hits de plástico
Los hábitos de consumo musical ‘tween’ y sus relaciones con la producción musical
Keywords:
Tweens, Digital natives, Music consumption, Infantilization, Musical obsolescence, PreadolescenceAbstract
The dynamic nature of contemporary society has revealed the emergence of groups that need to be considered from a perspective that transcends evolutionary, formative or folkloric analysis. Today, thanks to the combination of a broad ethnomusical perspective and new observational perspectives on minors deriving from gender studies, we are able to observe the shades of complexity within children as a group. But who are tween girls and boys? What kind of music products do they consume? Aged between 9 and 13, tween girls and boys possess specific evolutionary and psychological characteristics that predispose them to specific habits of music consumption that differ from those of other digital natives*. From our perspective, these habits have a close relationship with the characteristics of the sound, production and distribution of the items consumed and whose useful life span is limited by their functionality. This article puts forward an initial analysis of the characteristics of some music products designed for tween girls and boys as part of a project looking at consumer habits of this group in the Barcelona metropolitan area. In doing so, it seeks to complement Tyler Bickford’s research (2008, 2012 and 2014) on identity and music listening habits of tween girls and boys from a new angle that examines both the sound itself and the new context of Web 3.0.
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